Make connections on the road...
You can't beat an expertly executed live event to grab attention, genuinely interact with your customers and give you a chance to impress. Engagement is most effective when the experience is wrapped up in a campaign. This will raise awareness and engage with consumers before and after the live event, to prolong and build on the emotional attachment generated.
Different venues, offering new experiences that let people get up close and experience your products, are powerful tools for strengthening brand awareness and loyalty.