Above and Beyond, the charity that raises funds for the central Bristol hospitals has been a client of Creation’s for 4 years. We have worked on a wide range of materials, which include regular news produced on and offline, plus materials to engage potential supports and fundraisers with the charity.
We have also produced fully designed document to engage with large corporate donors supporting a live event where they are taken on a behind the scenes tour of the oldest parts of the hospital.
After an initial extremely effective meeting with the Marketing and Communications team to brainstorm ideas it was apparent that many had very different views as to how the document should look and the most important messages to put across. In this meeting we really had a chance to ask questions and we helped everyone involved form the brief and reconfirm what they wanted to say and why.
The biggest challenge of the brief was getting the message across in the right way. Bristol’s NHS staff already do a fantastic job, but extra funding will certainly make it even better. Fundraising materials are not confined to mailing and traditional communications we produce lively visual media around the hospitals with simple messages which can be understood quickly in busy environments.
This client demonstrates our ability to work through a complex brief with set goals and work around restrictions and set guidelines. We discuss the way we see our ideas working and how certain approaches would appeal to different audiences. We bring out the key messages and the ideas we had contributed formed a big part of their approach.